Global Survey Reveals Profound “Wellbeing Dilemma”

Global Survey Reveals Profound “Wellbeing Dilemma” Lululemon just released its annual Global Wellbeing Report, based on a survey of 14,000 people across 14 global markets. It sheds light on how people’s wellbeing has—or hasn’t—changed since 2021. Just a few of its many findings:   One out of three respondents report their wellbeing is lower than it has ever been. Although more than two-thirds ranked their wellbeing as a…

Travel and Wellness Are Forecast to Dramatically Outperform Global Economy in Next Decade

Travel and Wellness Are Forecast to Dramatically Outperform Global Economy in Next Decade (With No End in Sight for Ultra-Premium Market)  By Thierry Malleret, economist The World Travel and Tourism Council recently made bold predictions: global tourism will become a $15.5 trillion industry over the next 10 years, when it will account for 12% of the global economy (a 50% increase from 2019) and employ 430…

Exposure to Natural Fragrances During Sleep Dramatically Boosts Cognitive Function

Good-quality studies on aromatherapy are rare. One 2023 randomized trial from the University of California, Irvine had “astonishing” findings. One group of study participants aged 60 to 85 used a diffuser every night for six months (two hours of exposure to natural oil infusions of rose, orange, eucalyptus, lemon, peppermint, rosemary, and lavender), while the other received a sham treatment (trace scent amounts). Participants then underwent…

Extreme Heat and Wellness Tourism Investment: Go Short on Shores, Long on Hills

Extreme Heat and Wellness Tourism Investment: Go Short on Shores, Long on Hills  By Thierry Malleret, economist This summer was the hottest one in history, with unprecedented heat waves engulfing most of the northern hemisphere. They will only become more intense and frequent, and will change everything. Wellness tourism will be impacted dramatically, with new destination winners and losers. The warm weather and beachy destinations…

Physical Inactivity for Kids Is Out of Control–Policymakers Are Taking Action

Physical Inactivity for Kids Is Out of Control–Policymakers Are Taking Action  The World Health Organization recently released alarming data: 81% of kids between the ages of 11 and 17 are now inactive, with girls most affected (85% are inactive, vs 78% of boys). The World Obesity Federation recently estimated that between 2020 and 2035, obesity in children and teens will double. The healthcare costs are spinning…