Advertising & the Aging Well Category: A Global Advertising Industry Perspective Report The over-60s population is the fastest-growing in most countries. The over-60s control over 50 percent of spending in nearly every category of products and services globally. The over-60s are underrepresented in nearly all kinds of advertising. Three statements that are hard to argue with. Here is a question to consider: In a world…
Key Questions and Answers About What Aging Well Really Means We asked a lot of experts, “What does aging well mean?” We shared the results in a white paper and in a webinar … and we received a few questions. So we thought we would share some of those questions and answers and hopefully keep you engaged as we continue to explore what aging…
From Longevity to Belonging: Why Social Connection Must Be Central to Aging Well The global conversation around aging often begins with numbers: longer lifespans, shifting demographics, rising care needs, and increasing pressure on health systems. These numbers matter. They help us understand the scale of change underway. But behind every demographic trend is a human question: Will people feel connected, valued, and supported as they…
Around the world, populations are aging faster than many of our systems were designed to support. Longer lives are one of humanity’s greatest achievements, yet they also ask a profound question: What kind of world are we building for a longer human life? For decades, aging has often been discussed through the lenses of health care, retirement, dependency, or decline. But aging well is not…
What is Happening with Aging Well? View from Leading Experts The Global Wellness Institute (GWI) Aging Well Initiative is a groundbreaking effort dedicated to understanding and addressing the unique wellness needs of individuals aged 50+. As the global population of those 50+ continues to grow at an unprecedented rate, there is an urgent need to focus on their specific wellness-related requirements and preferences. This initiative…
