Heat of the Moment:
Strategies for Thermal Wellness Business Success
With interest in saunas and social bathing concepts at an all-time high, the GWI Hydrothermal and Consulting Initiatives are teaming up for an essential webinar diving into the operations side of this booming sector.
Whether you’re planning a new build or refining an existing concept, this session will explore the key decisions that make-or-break success in social thermal wellness design and management.
Topics include:
* Why involving your thermal consultants early is critical
* MEP considerations—and why these spaces need room to breathe
* Construction and operational cost projections
* Entry models: timed ticketing vs. open access
* Laundry loads and linen planning
* Memberships vs. à la carte pricing — and when dynamic pricing makes sense
* Building and retaining the right staff
* Navigating the tension between casual spa guests and loyal members
* Meeting and maintaining modern water safety standards
Join us Wednesday, August 13 at 4pm UK, 11am EDT, 8am PDT for a behind-the-scenes look at the business mechanics driving this cultural wellness wave.
Panelists:
Lynn Curry, CMC, ISHC, Principal at Curry Spa Consulting
Don Genders, CEO Design for Leisure and Chair of the GWI Hydrothermal Initiative
Travis Talmadge, Co-Founder Bathhouse
Moderator: Lisa Starr, Principal Wynne Business and Chair, GWI Consulting Initiative
[Register now]
