Backslash, the cultural intelligence unit of TBWA\Worldwide (one of the world’s top advertising agencies) just released its “Future of Food” report. Food isn’t just an industry, it’s a key ingredient in how we treat our planet and how we connect with one another: We can build a much better world through food. Throughout the report, health and wellness are central. Key trends include: “Food RX,” exploring how the lines between food and pharma are blurring; how AI is speeding up the discovery of sustainable ingredients; a survivalist mindset inspiring people to grow their own produce; new food labels delivering transparent info on a product’s social and environmental impact; and how the fight for food equity is bringing neighbors back together at community tables.
Dig into four ways that food will be disrupted in the future. Download the free report.