Which Wellness Markets Will Grow Fastest? Q&A with Melisse Gelula, Co-Founder Well+Good

The GWI just released a “Wellness in the Age of COVID-19” Q&A with Melisse Gelula, co-founder of Well+Good, a pioneering media company that she brought to successful acquisition in 2018. She is one of the undisputed experts on wellness markets and trends and is now advising wellness start-ups in tech, beauty and more. Gelula discusses some “big picture” ways that the last months of crisis have shaken up wellness…

Must-Reads from the Wellness World

Are mushrooms the future of wellness?–New York Times, September 18, 2020 No, not another article on the booming magic mushroom research and market, but rather how that vast “other” world of fungi—whether reishi, lion’s mane or chaga—is one of the biggest trends in wellness. Eastern cultures and medical systems (including TCM and Ayurveda) have long used mushrooms to boost health, and this looks at key…

Wellness Evidence Study: Study: Exercise Boosts Immune Response from Vaccinations

A study from Saarland University (Germany) compared elite, competitive athletes’ (both men and women) to normal, healthy young people’s immune response to a vaccine. They found that after a flu vaccine, the athlete group had significantly more immune cells and antibodies post-vaccination than the non-athlete group. The researchers concluded that being in great shape is associated with a much more pronounced immune response and is…

The New Discussion: Build-Back-Better, Regenerative Tourism

Persistent infections mean that the bifurcation of the global economy will accentuate, making the rebound ever more asymmetric. First, the largest companies will continue to do better than the small ones. Second, those sectors and industries with wind in their sails (like e-commerce and tech) will thrive, while for those already hit hard (like travel and tourism), the decimation will continue. In the coming months,…

Huge Wellbeing Upside to Work from Home (WFH): Air Pollution and Commuting Time Slashed

New research enabled by giant data sets shows that the effects of air pollution are probably twice as bad as previously estimated. Air pollution also exposes people to a greater risk of catching COVID-19 and dying from it. In the US alone, quantifying the benefits of air quality through avoided deaths, avoided healthcare spending, and the concomitant increase in labor productivity would lead to $700…

The Moonshot for September: RENEW

The world was already in a burnout crisis pre-pandemic, and now the pressure on people has skyrocketed, eroding our mental health; creating imbalances in our lives and work; influencing potential epigenetic changes linked to everything from inflammation to infertility; and revealing inequities in medical care, employment, and other key social determinants of our health. (Children particularly feel the brunt of this pandemic.) For September, The Wellness Moonshot offers strategies on how you…