Media Alert: Sauna rituals and expansion plans feature strongly in early bathhouse survey findings Early findings from the 2026 Bathhouse & Thermal Wellness Development Benchmark Survey highlight guided experiences and event saunas: 77% of 47 respondents offer or plan guided thermal programming, while 62% have or plan a large-format/event sauna. Among the 37 currently operating respondents, 43% identify “Aufguss / sauna rituals” as part of their programming. Updated October 6,…
Must-reads from the Wellness World (June 25th, 2025)
How a longevity economy can make growth work for every generation–World Economic Forum Societies are aging rapidly, with life expectancy increasing and the number of retirees set to double. To meet the demands of longer retirements, pension schemes must evolve in tandem with diversified long-term investments and structural reforms. The longevity economy depends on reimagining work through flexible, multigenerational employment, lifelong learning and new technologies…
Must Reads from the Wellness World (May 28th, 2025)
Is all of this self-monitoring through wearables making us paranoid?–The New York Times As wearable tech, like the Oura Ring, becomes more ubiquitous, some users say having so much data about their bodies is making them far more anxious. Collecting piles of data about our bodies seems to hold the promise of bringing about a happier, healthier life, but according to this article it often…
The Case for Kicking the Stone
The Case for Kicking the Stone Philip Ball finds Nicholas Carr’s “Superbloom: How Technologies of Connection Tear Us Apart” disturbingly compelling. Read the article on LA Review of Books > Read More Must-reads from the Wellness World
Vatican to host its first Summit on Longevity
Vatican to host its first Summit on Longevity in March The summit will take place in the context of the 2025 Jubilee in a meeting that will bring together scientists, Nobel laureates, and world leaders. Read More Must-reads from the Wellness World
Weight-loss drugs aren’t just slimming waists. They’re shifting the economy
Weight-loss drugs aren’t just slimming waists. They’re shifting the economy. Ozempic, Mounjaro and Wegovy may not be the lightbulb, jet airplane or internet, but their impact is expected to be so significant it could shift GDP. Read More Must-reads from the Wellness World























































