“Health, Happiness, and the Wellness Economy: An Empirical Analysis”

The first-ever data on how spend in each wellness sector impacts happiness and health outcomes

Global Wellness Institute (GWI) researchers unveiled the first global analysis of the relationship between wellness spending at the national level and happiness and health outcomes.

Part of the GWI Wellness Policy Series that began with the groundbreaking Defining Wellness Policy report issued last November, this new research begins to answer questions that have remained unanswered: Is the explosive consumer wellness spend actually helping to make us happier and more well? Where is wellness spending–across all 11 sectors, from fitness to wellness tourism to workplace wellness–most impactful when it comes to happiness and health outcomes?

The study is a collaboration between GWI and a key author and statistician for the World Happiness Report, Dr. Shun Wang.

It’s based on the most comprehensive data available for wellness, health and happiness–and analyzes the statistical relationships between total and sector-level wellness economy spending and various measures of happiness and health outcomes (e.g., life expectancy, risks of premature death from noncommunicable diseases, etc.).  And it has interesting implications for the wellness market and the scope for public policy actions.