Joaquín Serra, Senior Executive Vice President and CBDO, Natura Bissé Group (Spain)

Serra focuses his efforts on targeting and bringing the firm’s strategic lines of growth to fruition. His role has been fundamental to establish Natura Bissé as a brand synonymous with luxury, innovation and quality. Serra executes the firm’s entrepreneurship activities both at a social and at a business level within the firm. He is also founder of Project Difference, an educational initiative dedicated to the detection of learning disabilities. He is the founder of Reimagine Drone, the world’s first dedicated drone services accelerator located in Barcelona. From October 2017 to 2021, he served as a member of the Board of Trustees of the International Dyslexia Association (IDA). From 2013 to 2018, Serra was Ambassador of Singularity University in Spain, whose mission was to inspire leaders on how to apply new technologies to solve the great challenges of humanity, such as education. 

Josanna Gaither, Executive Director – Spa and Education, Natura Bissé, America’s Region (US)

With a career spanning over 25 years in the skincare industry, Gaither spent the last 17 years with Natura Bissé. Dedicated and incredibly passionate about serving and connecting with others, Gaither is always learning, so she can approach life in a knowledgeable and meaningful way. In light of Gaither’s passion for caring for clients through skincare during all stages of life, she has relentlessly pursued and facilitated the US launch of the  Ricardo Fisas Natura Bissé Foundation. This foundation offers skincare education for those undergoing oncology treatments, as well as providers, caregivers, and aestheticians. She consistently exhibits enthusiasm and patience and always looks for ways to help things work well. Regardless of her role, her main passion in life is connecting with others through service from the heart, so they feel seen, heard, and valued.