At the Global Wellness Summit (GWS) in Boston in November 2021, the Global Wellness Institute (GWI) announced a ground-breaking new series about the world of wellness to be produced for GWI by BBC StoryWorks Commercial Productions and hosted on a commercial microsite BBC.com. The series will seek to consider what ‘wellness’ means for a global audience, showcase exciting innovations contributing to individual and community wellbeing, and challenge the notion that wellness is an exclusive pursuit. It will explore how we can embrace wellness practices in our daily lives – and explore the solutions enabling us to take better care of our communities, our planet and ourselves.
We are thrilled with the response we have received to the announcement, both at the Summit and in the weeks since, from people across the world of wellness. There is a real demand for greater awareness, understanding and recognition of the breadth and impact of evidence-based wellness practices.
We are now pleased to invite members of the GWI and GWS networks to formally submit stories for consideration for inclusion in the series.
We invite you to share case studies that demonstrate how your organization contributes to making wellness more accessible and achievable. Particularly of interest are specific examples that demonstrate measurable impact on the wellness of individuals or communities.
BBC StoryWorks, together with the GWI, will review the submitted case studies and select compelling and diverse stories. The creative teams will then work with selected organizations to create visually engaging documentary-style films, written articles, or audio content. Selected organizations will pay for the production of their film(s) to be determined by several variables, such as filming locations, the scope of production, and timelines. Those organizations will also be able to work with the BBC StoryWorks team and the GWI to amplify the series across their own networks and channels.
The call for stories will end on Friday, February 25. Selected organizations will be contacted in the weeks following to discuss their story further with the BBC StoryWorks team, with film production and content creation to take place predominantly between April and June.
The series is anticipated to go live as part of a launch event at the GWS in Tel Aviv this October. It will live on a dedicated, immersive commercial microsite on BBC.com hosting the film series as well as through audio and written content. A 12-month campaign will drive relevant audiences from among BBC.com’s 130 million monthly users and the GWI network.
Representatives from BBC StoryWorks Commercial Productions will be sharing more details on the stories they seek during the inaugural Global Wellness News™ broadcast on February 8, 9AM – Noon ET. Learn more and register for this virtual event here. The original press release about the series is available here. For further information please email Nancy Davis or [email protected].
We are delighted that BBC StoryWorks are producing this series to help explore and elevate wellness to a large, global audience, and I encourage you to submit a case study before the deadline.
CHIEF CREATIVE OFFICER & EXECUTIVE DIRECTOR