The GWI just released a “Wellness in the Age of COVID-19” Q&A with Amaya Becvar Weddle, PhD and VP, Research & Product Marketing, Mindbody, a leading tech platform for the wellness industry. Her research team has been undertaking important surveys on how the pandemic is changing wellness businesses and consumers.

Weddle discusses:

  • How profound the shift to digital fitness and wellness has been during the pandemic, asking: Will video now kill the studio star?
  • How the Coronavirus has revealed that “digital” and “community” are not a paradox in wellness, and how the virtual shift could drive new democratization of wellness. What the new fitness, yoga, meditation, etc. business models might look like.
  • What matters most to clients as spas, salons and beauty businesses reopen?

Read her insights here.


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