The Business of Wellness

A recent article in Fast Company indicates that what could be called “life stage” wellness is on the rise. A new company, Blume, has launched a line of self-care products (from feminine care to skin care) for tween girls to make that often uncomfortable stage in a young woman’s life less so. It has also launched Blume University, a YouTube series designed to provide relatable information on puberty and feminine wellness issues. It’s a first in the “business of wellness.”

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