Massage has been part of the healing traditions of hundreds of cultures for thousands of years – a natural intervention that has always supported physical and emotional well-being. Massage, quite simply, creates happiness. And the Global Wellness Institute has launched a new initiative focused on promoting the benefits of massage through research, advocacy and global awareness. This awareness campaign will take place alongside the International Day of Happiness on March 20. The initiative is chaired by Lynda Solien-Wolfe, VP of Massage and Spa, Performance Health, with vice chair, CG Funk, global director, Funk Consulting.