No matter what happens with China’s economic growth and the inevitable financial crisis (whose timing is unknown), the Chinese will become increasingly health/wellness conscious.
As one significant example, the sales of goods associated with health-related properties such as “organic,” “non-genetically modified” and “low-fat” are rapidly growing. Last year, the sale of organic food reached 30 billion yuan (USD $4.4 billion) with the production of organic vegetables, rice, tea and fruit growing at an astonishing rate of 30+ per cent per year (in volume terms).
As for personal care, Chinese consumers increasingly prefer natural products. Giants like Procter & Gamble and Unilever maintain huge market shares, but their sales are declining as healthier products such as handmade soap using natural materials and silicon-free shampoo grow in popularity.