As always, wellness “must-watch” issues relate to some interesting developments with regard to policies and measures taken in the fight against obesity.
In a move that is considered a victory for the food industry over health campaigners, the UK government has diluted its long-awaited strategy against childhood obesity. The 20-percent reduction in the sugar content of children’s foods (cereals, yogurts, etc.) has now mutated from a mandatory target (what was in the plan just a few months ago) to a simple request. Most notably, the government’s new plan does not include enforceable measures to curb advertising of unhealthy foods.
However, it seems that the industry will voluntarily make progress as a response to social and regulatory pressures. According to the director general of British Soft Drinks Association, over the past four years, the industry has achieved a 16-percent cut in sugar levels. It is now committing to cut a further 20 percent by 2020.
Yes, this was a disappointing turn of events for the UK. I hope the self-regulation and voluntary target will persevere.