By Beth McGroarty, Director of Research, Global Wellness Institute
The Global Wellness Institute’s (GWI) “Global Spa & Wellness Economy Barometer” recently found that the worldwide spa industry has been growing roughly 8 percent every year since 2007 – and is poised to break the $100 billion annual revenue barrier. These numbers have since been updated to $5.6 trillion in the latest reports as of 2023 (View report details).
While the U.S., Germany and Japan have ranked as the top three spa markets (for revenues) over the last six years, there has been some interesting movement on the “top ten list”: China entered the top five for the first time, and Russia entered the top 10.
And the top five “spa nations” are true powerhouses: the U.S., Germany, Japan, China and France account for almost half of all worldwide industry revenues (of $94 billion).
