Beauty can be represented as a superficial form of consumption, but it serves as a foundation for human feelings, health and happiness. Beauty is wellness, and to better quantify this unsung hero of the wellness/spa industry, the GWI has just launched a Beauty Initiative. Chaired by Mark Wuttke, a global expert in natural, sustainable spa and boutique retail, this Initiative will help the world understand the emotional, physical, psychological, and social relationships between beauty, health and wellness.
