Wellness Communities & Real Estate Initiative Trends

2026 Trends

TREND 1: The Wellbeing Address – Where You Live Is How Long You Live

TREND 2: Land First – When the Site Becomes the Strategy

TREND 3: The 3 Rs – Rest, Reset, Rejuvenate

TREND 4: The Great Rebalance – Wellness Finds the Middle Market

TREND 5: From Smart Homes to Sentient Neighborhoods

TREND 6: Designing Against Loneliness – Social Connection as a Design Brief

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2025 Trends

TREND 1: WAI: Brain-Friendly Buildings: Real Estate That Rewires Your Brain

TREND 2: Smart Wellness Ecosystems: Homes and Communities That Know You

TREND 3: Live, Work, Zen: Wellness Takes Main Stage

TREND 4: Hot Spots and Cool Escapes: Wellness in a Changing Climate

TREND 5: Gen Alpha Approved: Homes for the AI-Native Generation

TREND 6: The Convergence of Placekeeping and Placemaking

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2025 Initiative Micro Trends Report


2024 Trends

TREND 1: WAI: Wellness as Infrastructure

TREND 2: WAAS: Wellness as a Service in Residential Communities, Commercial and Civic Spaces

TREND 3: WROI: Wellness Return on Investment: Tangible and Meaningful Measurables

TREND 4: WRELE: Wellness Real Estate and Longevity Economy

TREND 5: WRLN: Wellness Real Estate Leverages Nature More than Ever

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2023 Trends

TREND 1: S for the Win!

TREND 2: Wellness Is a Purchase Motivator and the Best Amenity Yet

TREND 3: The Wellness Tango: Design & Operation

TREND 4: Finally, Money Follows Wellness

TREND 5: Future Proofing the Demand

TREND 6: Sustainability Makes Room for Wellbeing

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2022 Trends

TREND 1: Disruption is Fueling Innovation in 55+ Housing

TREND 2: Demand-based Placemaking vs. Supply-based Real Estate

TREND 3: Hybrid Living

TREND 4: More in Less

TREND 5: Healthcare & Integrative Wellbeing

TREND 6: It’s More than Just Product

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2021 Trends

TREND 1: Created “On Purpose” — Not In Name Only

TREND 2: All Sizes Matter — Principles of Wellness Communities Applied At Any Scale

TREND 3: People First — Versus Bricks and Mortar Focus

TREND 4: Uniquely Contextual — Responding to the Local Context

TREND 5: Accelerated and Activated — Required Programming, Operational Support and Continued Evolution — Never Finished

TREND 6: An Ear to the Past and an Eye to the Future — Provides Inspiration

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