Wellness Communities & Real Estate 2.0 Initiative Members


Craig Collin

Chief Operating Officer, Tavistock Development Company, United States

With more than 25 years of experience, Craig has focused his career around innovation, execution and growth in the building and development industry. As Chief Operating Officer, Craid leads day-to-day business and operational functions for Tavistock Development Company and manages project delivery for developments throughout the Tavistock portfolio including Lake Nona, Sunbridge and Pier Sixty-Six Hotel & Marina. He also oversees Tavistock’s iin-house technology company, Dais. Prior to joining Tavistock, Craig served as a Division President with Pulte Group – leading all operations throughout New York, New Jersey and Pennsylvania. Throughout his career, Craig has spearheaded the planning and development of hundreds of projects, including large master-planned communities, infill and mixed-use developments.

Jean-François Garneau

Chief Development Officer, INITIAL Real Estate & ALIO – Building Wellbeing, Switzerland

JF is Chief Development Officer and founder of INITIAL Real Estate, an innovative strategic planning and development services company based in Geneva, Switzerland and Montreal Canada, and is also the founder and Chief Happiness Officer of ALIŌ, a global advisory that works to integrate wellbeing and wellness into the places that define our lives. With his partners and clients, as well as with visionary developers around the globe, he has created development strategies and provided creative direction and development services for resort and urban mixed-use projects in Europe, India, Mexico, Australia and New Zealand, the US and Canada. Passionate about real estate development, he is also a keen study on the creation of cities, towns, villages and the mechanics and behavioral aspects of “people places” everywhere. JF is also Chair of the ULI Europe Hospitality Council.

Amaya Genaro

VP, Community Services, Rancho Mission Viejo, United States

Backed by more than 25 years of community association experience Amaya integrates community governance with amenity design/maintenance and resident programming to effectively establish lifestyle-enriched communities. Amaya’s focus is on disciplines from amenity planning, lifestyle services, transportation and programming. Under her direction, Rancho Mission Viejo is bringing to life a community that challenges the status quo by integrating Ranch neighborhoods exclusive to 55-plus residents and “all age” neighborhoods with an overlay of ageless amenity design and programming. She currently is involved as ULI Mentor Program for Young Leaders.

Kristen Maher

Senior VP, Rancho Mission Viejo, United States

Kris is a Senior Vice President in Community Development at Rancho Mission Viejo. She joined Rancho Mission Viejo in 2014 after serving as a full-time consultant for over ten years. She is responsible for overall urban planning and community design. Kris manages a design team that is responsible for all landscape, parks, amenities, design guidelines, design review and residential product prototyping and development. Her experience is multi-faceted and encompasses more than 30 years with some of the leading architects, home builders and developers in Southern California including Bassenian Lagoni Architects, A-M Homes, Greystone Homes, Catellus Residential Group and Brookfield Homes. A licensed Architect, Kris received her Bachelor of Arts from San Diego State University and a Masters of Business Administration from the University of California at Irvine.

Max Reim

CEO, Co-Managing Partner & Founding Principal, Live Work Learn Play, Canada

Max is devoted to his mission of creating and developing thriving, healthy and sustainable places that improve the quality of people’s lives and their wellbeing for generations. He is the Founder, Co-Managing Partner and Principal of LiveWorkLearnPlay. For over 37 years, Max has led the envisioning, conceptualization, programming, planning, development, operations and activation of over $60 billion of assets. Max’s leadership and direct involvement in over 100 large-scale projects, places, districts, towns, cities, university districts & college towns, and health & wellness villages, in eight different countries has resulted in over 125 million people living, working, learning, playing and enjoying. Prior to founding LiveWorkLearnPlay, Max was the Global Vice President of Intrawest Corporation, where he led the conception, planning, development, operations and activation of mixed-use resort town centers and recreationally-based villages throughout North America and Europe. Max and his wife Dr. Laurie Plotnick recently launched the world’s first Centre of Excellence and Global Basecamp for Youth and Young Adult Mental Health and Wellness; a global beacon in the world of mental health and wellness as a catalyst through focused and disruptive action.

Chicco Tatriele

Co-Founder, Alchemy Concepts, Italy

Chicco Tatriele is an innovative business developer and wellness entrepreneur. He brings extensive experience in senior management, public relations and executive production with international brands across Europe, Asia and USA. He co-founded the prestigious Mandala Creative Productions in Milan, renowned for curating the most memorable visual representations in photography, motions, digital art and event management. He also co-founded the award-winning wellness brand, Fivelements, in Bali and Hong Kong, achieving unparalleled international acclaim across wellness hospitality, culinary innovation and sustainable design fields. Co-founding Alchemy Concepts in Hong Kong and Italy, Chicco is focused on bridging wellness as a core strategy for international companies, private and public entities and real estate developers.