Web3 Initiative

An initiative that focuses on the intersection of the $4.4 Trillion Global Wellness Economy and major web-related developments (inclusive but not limited to the Metaverse, NFTs, Cryptocurrency, Decentralized Finance, etc.), and its implications for the business of wellness, and society at large.

The wellness industry, as noted in The Future of Wellness 2022 Trend Report, has notoriously been slow to embrace technology.  This is an opportunity to seize the moment, and prepare ourselves for Web 3.0-related discussions as a force for business and societal good while caring for the wellbeing of our planet’s citizens.

The Latest News and Resources

Initiative Leadership

Andy Hall

United Kingdom


Founder & CEO, brandXchange

Andy Hall is a highly accomplished CEO with expertise in health, technology, and web 3.0. With a diverse background in operations, fitness tech, and SaaS, Andy has a proven track record in blockchain, NFT projects, and the fitness metaverse. He excels in strategic planning, fundraising for web3 projects, and fostering strong partnerships…Read More

Mia Kyricos

United States

Vice Chair

President and Chief Love Officer (CEO), Kyricos & Associates, LLC

Mia is a globally respected thought-leader in the business of wellness and brand strategy with 20+ years of experience leading and advising wellness, hospitality, healthy lifestyle, and travel brands across 100+ countries. As President & Chief Love Officer of Kyricos & Associates LLC, a strategic advisory firm…Read More



As often is the case, true innovation comes from leaders and disruptors outside of an industry. With this belief in mind, the initiative first prioritizes members from academia, technology, digital science, finance and media, experience engineering, gaming and futurist sectors with some exception made for wellness leaders from established, tech-driven companies and platforms. Global representation and diversity is also a priority.

Featured Reports and Resources

What is Web3 & Intersections with the Global Wellness Economy

The future of Wellness in the world of Web 3.0 is already here with many startups and incumbents vying to embrace new and unfamiliar technologies. Broader Web 3.0 initiatives, such as that of the Global Wellness Institute (GWI), are thoughtfully examining this intersection, being mindful of not just developments in the space but the ‘why’ behind it.

Web3 Curated Articles & Publications

According to Harvard Business Review, Web3 is being touted as “the future of the internet”. The vision for this new, blockchain-based web includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more. It offers a read/write/own version of the web, in which users have a financial stake in and more control over the web communities they belong to.

Initiative Members

Meet the renowned thought leaders in this field who are collaborating to educate and evolve wellness in this area of global importance.



View the research, trends, whitepapers, infographics and more from this Initiative, as well as a curated list of third party resources.


Contact Initiative

Please fill out the form so we can learn more about you, which Initiative you are interested in and how you would like to be involved.