The Wellness Architecture initiative brings together diverse thought leaders with the purpose of raising awareness on how our surroundings directly, and profoundly, impact us physically, intellectually, emotionally, and spiritually. Initiative members gather emerging evidence of the effects the built environment has on humankind – diving into scientific corners of academia, interviewing experts within the building industry, collecting personal experiences of healing spaces, and more. This collective knowledge-base, along with curated summits that bring together innovators and leaders, expand our knowledge on how humans interrelate with the environment, and inversely, how the environment impacts human wellbeing.

New Mission Statement:

The Wellness Architecture & Design Initiative (WADI) aims to raise awareness & explore the impact of the built environment on human and planetary wellbeing.


The Wellness Architecture & Design Initiative aims to promote design strategies that elevate and amplify every dimension of wellness (physical, mental, social, financial, occupational, environmental, emotional and spiritual) in order for our built environments to enhance wellbeing and inspire positive impact on the environment.

WADI will embark on a 2-year journey to publish a white paper on the Business of Wellness Architecture & Design featuring various case studies and experts from around the globe which best convey the positive impact wellness architecture & design can have on the success of a business when embraced as a holistic process informing and leading developments. The paper is composed of four parts that will illustrate the Value Proposition, the Business Approach: Making the Numbers Work, Process Framework: How to Build Teams that Execute Successful Project Vision, and finally a selection of pioneering properties as Case Studies.

Wellness Architecture & Design is:
a practice that relies on the art and science of designing built environments in a socially conscious approach to promote a harmonious balance among spirit, human, and nature. Fundamental to this approach is using design strategies rooted in sustainable and regenerative design practices whilst enhancing the human experience and potential.

Key Approach Considerations:

  • Embracing a new set of values that define the project objectives and process of development
  • Collaboration among a multidisciplinary group of professionals to achieve the objectives
  • Evolution from where a project begins and new frameworks that help bring the vision to life
  • Innovation, which comes about when a group of individuals is working in synergy toward a shared purpose and vision

2021 Objectives:

  • a. Develop the Business Case for Wellness Architecture & Design
  • b. Defining Wellness Architecture & Design
  • c. Why It’s Important
      • i. Multi-Level Impact
      • 1. Economic/Business – Brand Value + Bottom Line
      • 2. Human Wellness
      • 3. Context – Environment (Holistic, Sustainability, Technology, Social, Economic, Gov’t’)
    • ii. Where’s the Proof – Substantiality
      • 1. Evidence-based Research
  • d. How It Works
        • i. Case Studies
          • 1. Typologies (e.g., Hospitality, Residential, Workplace, Retail)
          • 2. Renovation vs. New Construction
          • 3. Other Aspects of Design
        • ii. Summaries per Case Study/Section
  • e. Final Summation
        • i. Guidelines for Developing a Framework Appropriate for Your Project
        • ii. Guidelines for Implementation and Expertise Required
  • f. Who Can Do It – Expertise & Resources
        • i. Wellness Real Estate/Developers/Investors
        • ii. Wellness Architects & Designers
        • iii. Wellness Consultants
        • iv. Wellness Operators
        • v. Technology/AI
Veronica Schreibeis Smith

Veronica Schreibeis Smith

Initiative Chair

Veronica Schreibeis Smith, CEO & Founding Principal, Vera Iconica Design, United States
Veronica Schreibeis Smith, AIA, NCARB, LEED AP, is CEO and Founding Principal of Vera Iconica Architecture and Developments, a B-corporation. The brand is a global pioneer in wellness architecture, the art and science behind designing built environments that enhance human and planetary wellbeing. Veronica is a WELL Advisor and Chairs the Wellness Architecture Initiative for the Global Wellness Institute, and continues to work, speak, and lead think tanks internationally.

Lahra Tatriele

Lahra Tatriele

Initiative Vice Chair

Lahra Tatriele, Vision Director & Wellness Strategist, Alchemy Concepts, Italy & Hong Kong, Co-Founder, Fivelements, Asia
Lahra Tatriele is an executive wellness strategist, creative director and business development entrepreneur. She brings extensive experience creating and executing innovative models for high growth markets in the U.S., Europe and Asia. As co-founder of the award-winning wellness destinations, Fivelements in Bali and Hong Kong, Lahra has led the company’s wellness strategy, concept design and development efforts since its inception. She has been recognised as an innovative leader in wellness hospitality, designing high impact eco-wellness destinations and programs in regenerative plant-based cuisine, mindfulness rejuvenation and corporate wellness experiences. Lahra cofounded Alchemy Concepts to advise international private and public entities toward embracing an integral wellness strategy as the core foundation for sustainable growth.

Initiative Members

Gove DePuy

Gove DePuy

Jamie Gold

Jamie Gold

Stephen Marks

Stephen Marks

2017 Briefing Paper
The briefing paper is a snapshot of this industry sector including valuable information on latest trends, challenges and initiative accomplishments. Read full paper HERE.