Hydrothermal Initiative 2024 Trends Photo credit: Cedar Spa at Four Winds Casino TREND 1: Sweat Bathing: A Time-Honored Tradition Reclaims the Wellness Spotlight With its deep historical roots, sweet bathing is experiencing a radiant resurgence in the wellness market. Aficionados are eager to explore a breadth of authentic practices—from the intense Finnish saunas and the tranquil Roman baths to the spiritual North American sweat lodges…
“There is No War in Sauna”: Sauna-Aid Brings Message of Hope, Peace and Shared Sense of Humanity to War-torn Ukraine Global charity raises €20K in first year; Appeals to sauna lovers worldwide to help reach fundraising goal of €100K in 2023 Sauna-Aid has been hard at work creating innovative solutions to help Ukrainian soldiers as well as refugees outside of the Ukraine find solace in sauna bathing…
Hydrothermal Initiative 2020 Trends TREND 1: What’s Old Is New Again: Self-Service, Touchless Bathing Circuits Hit Their Stride In addition to the myriad of technology solutions you can expect for touchless, automated entry/exit and contactless check-in/out, there will be a greater emphasis on hydrothermal areas that deliver evidence-based wellness without trained therapists or with very minimal staffing. Hydrothermal bathing’s healing properties have been part of…
Hydrothermal Initiative 2021 Trends TREND 1: In-Room/In-Suite Wellness There will be an increased commitment to bringing wellness and wellbeing features into the hotel guest room, in addition to the “main” hydrothermal spa area. We will see a renaissance in bringing tubs back to hotel rooms, but this time marketed for their hydrotherapy (wellness) benefits versus the fun/luxurious way in which rooms with Jacuzzi baths have…
Hydrothermal Initiative Resources – Related Studies/Reports/Published Articles 2020 – Hydrotherapy proven to be both preventative and therapeutic health treatment By Spa Business 2017 Briefing Paper The briefing paper is a snapshot of this industry sector including valuable information on latest trends, challenges and initiative accomplishments. Global Hydrothermal Forum Session Summary – Global Spa & Wellness Summit 2013 By Don Genders, Design For Leisure
Hydrothermal Initiative Collaboration Sauna Science Lab In this Hydrothermal Initiative Collaboration, leading medical researchers, scientists and sauna experts debated the role of sauna in public health and wellness post-COVID-19. Sauna experts Lasse Eriksen and Don Genders, chair of the GWI Hydrothermal Initiative and CEO, Design for Leisure, moderated the call. The lineup of researchers and experts included Mikkel Aaland, documentarist and host of Perfect…
