Consulting Best Practices Initiative 2026 Trends Initiative Chair: Lisa Starr, Consultant for Wynne Business, United States Initiative Vice-Chair: Wilfried Dreckmann, Founding Director of Spa Project, Germany TREND 1: Navigating Investment and Innovation in Social Wellness Clubs Consultants globally are seeing a huge interest on the part of prospective owners in social wellness clubs and facilities, many with a thermal or bathhouse component. However, this is accompanied…























































