“Bitwalking Dollars: Digital Currency Pays People to Walk”
– BBC, November 21, 2015
An intriguing idea at the intersection of technology, wellness, finance and retail! With the help of Japanese investors, two entrepreneurs have launched a new digital currency (Bitwalking) that will allow walkers to earn 1 BW$ (or $1) for each 10,000 steps (verified by an app). Their idea is to take advantage of the trend for fitness trackers by offering an additional incentive to keep fit, and to partner with sportswear brands, health services, health insurance firms, environmental groups, and potentially advertisers, who could be offered unique insights into the audiences they are targeting.