The Future of Marketing Is Bespoke Everything (especially for wellness) – The Atlantic, June 11, 2019 Thanks to advances in manufacturing, data collection, and the direct-to-consumer nature of online shopping, personalization is becoming the hot new thing at much more accessible prices—especially in the wellness space (whether customized vitamin cocktails or face serums). This trend taps into something powerful: the idea that we’re all special enough…
“There can be no keener revelation of a society’s soul than the way in which it treats its children.” — Nelson Mandela, Former President of South Africa Are our children well—and are they becoming well adults and responsible citizens? This question isn’t just for parents; every organization, large and small, has a stake in the answer. Because when it comes to the welfare of today’s…
Physical activity is a natural medicine to stave off illness and disease, and regular exercise leads to a sense of empowerment. To move isn’t a luxury; it’s a necessity, a basic, biological drive as essential to your health as sleep or connection or food. Let the following ideas move you, your coworkers and your family during July and beyond. What constitutes a good life? First…
Meditation and vacations appear to have overlapping effects. A small study from the University of Groningen (Netherlands) found that 15 minutes of meditation led to similar emotional states as a day of vacation: low levels of negative emotions such as irritation and high levels of positive emotions such as gratitude. ACCESS THIS STUDY
We predict that concerns about the cost to the environment of air travel will come to the boil in 2020. The backlash is growing, and the wellness industry must prepare for it. The “do no harm” (to your community, to the environment) principle will become an obligation, and travel companies will be held accountable. But the air industry is far from the only culprit. A…
The GWI’s Hot Springs Initiative just released their top five trends for thermal/mineral springs bathing—from more hot springs being designed for people of all ages (from infants to seniors) to more activities such as yoga, massage or forest bathing getting woven into the soaking experience to the big increase in more extreme “fire and ice” experiences—moving from hot waters to ice caves and rolls in…
