Asian Development Bank: Wellness Is Vital for Asia’s Economic Recovery

Last week, the Asian Development Bank (ADB), the large, historical organization that promotes social and economic development across Asia-Pacific, held a webinar on how investing in wellness could speed both economic and social recovery in Asia in the wake of COVID-19. The economists shared how the wellness economy accounted for an incredible 11% of developing Asia’s gross domestic product in 2017 and how the overall wellness market has…

Must-Reads from the Wellness World (Week of November 17, 2020)

How a Covid-19 vaccine could change travel for good–CNN, November 14, 2020 On November 9, it was announced that one of the candidates for a COVID-19 vaccine (Pfizer/BioNTech) was over 90% effective in preventing the virus. The hard-hit travel industry immediately got a boost, with airline and cruise company share prices rallying and tour operators seeing upticks in 2021 bookings. This article explores some ways that travel…

Must-Reads from the Wellness World (Week of November 3, 2020)

Presidential Elections May Be Bad for Your Health–New York Times, October 20 The stress of presidential elections may increase the incidence of heart attacks and strokes, say researchers from Kaiser Permanente looking at the 2016 US election. The study, in PNAS, found that hospitalizations for cardiovascular disease in the two days following that election were 61% higher than in the same two days of the preceding…

Largest Study on Touch: Positive Impact on Wellbeing, but World Is Touch Hungry

The largest-ever study on touch, developed by Goldsmiths University London researchers and conducted by the BBC, happened—ironically—right before the pandemic hit. It surveyed 40,000 people across 112 countries on their attitudes about interpersonal touch—and the findings suggest the huge cost to wellbeing in our long social-distancing era, where so much human touch has been lost. Studies have long shown that touch is essential for physical…

Ogilvy Study: Consumers Expect All Brands to Provide Wellness Offerings

More analysts have agreed of late that COVID-19 is spurring a new reality: Every brand now needs to behave like a wellness brand, and wellness will increasingly no longer be the sole preserve of wellness brands. A new global survey (7,000 consumers in 14 countries) by advertising giant Ogilvy helps explain why. It asked consumers how important wellness is for them now and what actions…

COVID Trends: Business Travel Will Plunge, Permanent WFH, Behavioral Wellness Tech Surges

We have explored numerous economic, cultural and wellness trends that will rise from COVID-19 in past issues, including less meat, less oil, more activism, a fiercer US/China rivalry, and more EU integration. Here are three wellness trends that will reshape the future: (1) dramatically less business travel, (2) permanent working-from-home (WFH), and (3) a surge in “behavioral” wellness technology. There will be fewer flights forever:…