“Nestlé Wants to Sell You Both Sugary Snacks and Diabetes Pills”
– Bloomberg, May 5, 2016
This article delves into the issue of whether “Big Food” is the next Big Tobacco – with all the destruction of value that this would imply – and describes a future industry that may find itself between food and pharmaceuticals. It focuses on Nestlé, the largest food company in the world, that is redefining itself as a scientifically-driven “nutrition, health and wellness company,” premised upon the idea that food could be the basis for an entirely new type of medication—both preventive treatments and therapies for acute disease.