In the most comprehensive review (2023) of global studies to date (1,097 trials, 128,000+ participants), University of South Australia researchers found that exercise should be the “first choice treatment” for depression, anxiety and psychological distress, as it improves symptoms 1.5 times better than both leading medications and talk therapy. Every type of exercise—from walking to resistance training to yoga—proved beneficial. The benefits were seen in every…
The “Premiumization” of the Wellness Market: A Worrisome Trend By Thierry Malleret, economist Rich economies are now gentrifying as businesses narrow their focus on the wealthiest consumers: doubling down on premium, exclusive goods and experiences for high-end customers with stripped-down offerings for the rest. The wellness economy is at the forefront of this new gentrification. Whether it’s pricey new fitness clubs, wellness resorts, or well-tech,…
A new study from Stanford University compared different stress reduction techniques (each was done five minutes a day for a month): mindfulness meditation and three types of breathwork (cyclic sighing, with its greater focus on exhaling; box breathing, where inhaling and holding are done for an equal time; and one focusing on longer inhalation). They found that all three types of breathwork had a faster,…
Aging Consumers Will Soon Be the Top Market for Every Wellness Sector By Thierry Malleret, economist For those wellness industry entrepreneurs and practitioners who take a somewhat longer-term view, demographics is about to bring momentous changes. Globally, a fast-growing aging population is going to make the wellness “imperative” ever more pressing. In the next 15-20 years, the global population aged 65 and over will increase…
New GWI Research: Surprising Relationship between Wellness Tourism and Spa Spending and Health Outcomes The GWI’s new report, “Health, Happiness, and the Wellness Economy: An Empirical Analysis,” is the first global study of how spending on wellness (at both the national and sector level) impacts happiness and health outcomes. A collaboration with a key author and statistician of the World Happiness Report, the study…
A first-ever study (just published in JAMA Psychiatry) compared medication to meditation for generalized anxiety disorder, finding the two methods work equally well at reducing symptoms. Half of the study participants were given an antidepressant commonly prescribed for anxiety (Lexapro), while the other half participated in a mindfulness-based stress reduction program. Both groups reported a 20% reduction in symptoms. Side effects were far more common…
