Business Events, Wellness Tourism, and the Value of Gathering

The global business events industry has largely recovered from the disruption of the pandemic, but the recovery story is more complicated than a single spending figure suggests. According to the 2026 Global Economic Significance of Business Events report from the Events Industry Council and Oxford Economics, business events brought together 1.65 billion participants across more than 180 countries in 2025 and generated US$1.3 trillion in…

In Conversation: Why This Initiative Matters

Hello and thank you for taking a moment to check out this initiative. We thought the best way to kick things off was with an overview of Why we are excited about this initiative. Who it will impact. And What we are looking forward to accomplishing. We encourage you to reach out to us if you would like to get involved or have any feedback,…