YOUR QUESTIONS ABOUT ADVERTISING WELLNESS AND OVER 60S ANSWERED Dave McCaughan, Storyteller @ BIBLIOSEXUAL and Vice – Chair the Aging Well Initiative The sign of a good report is people asking questions. Recently we published our latest white paper from the Aging Well Initiative where we asked advertising creative directors their opinions on what makes good advertising targeting people over 60 for wellness related products…
Japan’s Lonely Death Crisis and The Men Left Alone
Dave McCaughan, Storyteller @ BIBLIOSEXUAL, Vice-Chair Global Wellness Institute Ageing Well Initiative William (Bill) Hall, President, Ipsos Healthcare Japan Japan has a word for it:Â kodokushi. Literally translated as “lonely death”. It describes a person dying alone at home and remaining undiscovered for days, weeks, or in some cases years. This is not a new phenomenon. The term entered public consciousness in the 1980s. In 2025,…
The Healthspan Opportunity: What Businesses Need to Know About Advertising Wellness to 60+ People
September 15, 2026, 9AM-10AM ET | Hosted by GWI Aging Well Initiative Description: The wellness industry is investing heavily in younger consumers while one of the world’s largest, fastest-growing, and most economically powerful consumer groups remains dramatically underserved. Adults 60+ control a significant share of global consumer spending, yet they continue to be overlooked, misunderstood, and often misrepresented by brands across the wellness ecosystem.…
Let There Be Light: How Red-Light Therapy Is Transforming Athletic Recovery — and What It Means for Hospitality & Wellness
GLOBAL WELLNESS INSTITUTE | Sport & Hospitality Initiative Initiative Blog | June 2026 Let There Be Light: How Red Light Therapy Is Transforming Athletic Recovery — and What It Means for Hospitality & Wellness By Cheryl M. Hardy | Global Wellness Institute, Sport & Hospitality Initiative Task Force When golfer Justin Thomas isn’t competing on the PGA Tour — and he’s been on a recovery…
