Touchless Wellness Initiative
2025 Trends
Over the past year, Touchless Wellness has firmly established itself as the bridge integrating high-tech solutions with traditional high-touch models. This integration marks a significant shift within the Fourth Industrial Revolution rather than just a passing trend. Building on last year’s advancements, this year’s trends serve as a continuum, reinforcing the foundational principles of Touchless Wellness and highlighting the sector’s ongoing growth and evolution. Like any innovation, integrating these principles takes time but is crucial for designing and delivering touchless treatments, products, and services across existing and new business models
TREND 1: Think Quantum II
Many of us believe that the new understanding of the nature of the world and all existence is something new. And this is far from true by most accounts, as we now know, in the “second quantum revolution.” The practical application of “new knowledge” that began in the late 19th c. is already here in the technological advances we are seeing popping up everywhere. What are some of the concrete takeaways and applications?
1) The more precise we are about the certain properties of something, the less precise we will be about others—we call this the Precision Paradox.
2) Perception, limiting beliefs, and mindset help us to understand the nature of “Quantum,” the biology of belief, and the shifting nature of reality.
3) Quantification of energy exchange, including human interaction.
4) Hardware technologies in health and wellness include lasers, LEDs, optical fibers, barcodes, and your new wellness lounger.
Source: Polytechnique Paris Insights
TREND 2: Embrace the Hybrid Wellness experience by using Service Design.
Manage the complexity of integrating hardware technologies and new knowledge by starting with human-centric service design. This method is an efficient and highly effective way to design the Guest and User Experience by starting with what the user/customer wants and needs in a product or service and reverse engineering to arrive at delivering high value and big ROI. This approach is particularly crucial as environments evolve to be seamlessly integrated— in-person and online—while balancing human service providers with robotics, digital assets, diagnostics, and customer management systems.
Source: Alina M. Hernandez
TREND 3: Integrate behavior autonomy with objective data
“The more you try to insert information and advice into others, the more they tend to back off and resist.” This insight, encapsulated in the field of Motivational Interviewing, is generally accepted as the guiding principle for successful long-term behavioral change. When applied to the use of any technology, wellness routine, or other health-related element, it is fundamental that we understand that people will engage with things that are interesting and likeable to THEM.
Therefore, consider this knowledge when designing multi-vertical services with both human and touchless products and services. Ultimately, the long-term success of owners, operators, and customers depends on effectively managing and implementing this approach across tools, devices, products, and services.
Source: Motivational Interviewing (Miller & Rollnic)
TREND 4: Curating with AI and other digital assets to support the transition from Personalization to Precision
The wellness industry is shifting from broad personalization to precision solution distribution, leveraging emerging AI and digital assets to deliver hyper-targeted, data-driven delivery models. This is the next evolution of health and wellbeing.
Rather than generalized personalization, AI now processes real-time biometrics, genetic data, and behavioral insights to craft precision-based wellness recommendations that will continue to be more definitive, effective, and accessible.
AI-driven analytics and digital assets—including blockchain technologies that produce AI-driven wellness “passports”—are creating a hellscape that is becoming more predictive, proactive, and precise.
This means wellness is no longer one-size-fits-all or even one-size-fits-some: it can be uniquely tailored to an individual’s biology, lifestyle, and real-time needs, creating an autonomous and constantly evolving ecosystem of precision wellness. Precision needs curation to account for the ever-changing upgrades and shifts of both technology and behaviour, which means that “precision” is also constantly evolving.
TREND 5: Harnessing Technology to Deliver “Wellness for All”
Technology continues to pave the way for more inclusive and accessible wellness products and services. This is bringing innovative treatments to a much broader audience—beyond the luxury or high-discretionary sector. Touchless solutions—from salt rooms to vibroacoustic loungers, cold plunges to breathing techniques—are making preventative wellness more widely available, regardless of age or socio-economic status.
As technology becomes ever more ubiquitous, the problem of overstimulation is accurate, and gamification can lead to addiction. Touchless wellness provides a much-needed counterbalance, offering parasympathetic experiences, promoting relaxation, reducing stress, and helping to alleviate screen fatigue while fostering a healthier relationship with technology.
By integrating technology as both a wellness tool and a “circuit breaker” against digital overwhelm, we are moving closer to “Wellness for All.”
Source: Touchless Wellness Association White Paper – Embracing Tomorrow, Today
