How To Set the Standard for Sleep Wellness: The Ultimate Guide for Optimizing Restorative Sleep in Hotels

The hospitality industry is known for creating memorable experiences for guests whether they are staying in a hotel for work, vacation, or simply enjoying a sweet escape. But more than ever, guests have shown an increased desire to prioritize sleep wellness when traveling.

According to Hilton’s 2024 Trends report, “regardless of generation, the No. 1 reason people want to travel in 2024 is to rest and recharge.”1 It should come as no surprise, in our fast-paced, stress-filled world that hotel go-ers across the globe are looking for an opportunity to restore their well-being. But there are a few major obstacles in the way, including “The First Night Effect.”


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