The continent where wellness is flourishing the most is Asia. There, three long-term trends fuel the demand for wellness: (1) the rising prevalence of chronic lifestyle diseases, (2) intensely aging populations, and (3) rising incomes (a major boost that explains why Asia is playing “wellness catch-up” with the West).

According to the ADB (Asian Development Bank), wellness—defined with the GWI as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health—is growing at 10% per annum in the region and it provides in aggregate 11% of economic output. Serious numbers…



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