A new article at WWD explains how if the coronavirus is decimating so many industries, wellness is not one of them. Consumer interest in being healthy has never been higher, and it’s leading to big spending in numerous wellness categories, from at-home fitness to food-as-medicine.

Wellness investment is really heating up: from Lululemon buying Mirror for $500 million to Nestlé Health Science buying a majority stake in the collagen line Vital Proteins. This piece interviews a number of investors, who explain why “Wellness has become the number-one priority for consumers through COVID-19 and is likely to remain the top priority for consumers after COVID-19.”

Experts also discuss how the Black Lives Matter movement is shifting consumer dollars and investor attention to Black-owned wellness businesses and leading to a new consumer consciousness around business practices that address diversity.

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