The GWI today launched a new white paper series: “Understanding Wellness.” The research papers are designed to become the go-to primer for policymakers, businesspeople and researchers to understand—in clear and simple terms and backed by expert insight and rich data—the major force that wellness has become around the world and how it will evolve in the future.

This first paper, The Global Forces Driving the Growth of the Wellness Economy, examines the four macro forces that are propelling consumer demand and the ongoing, explosive growth of the wellness economy around the world.


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