There is one particular segment of the wellness industry that is growing fast and that will most likely grow even faster in the years to come: plastic surgery for men.

The stigma that has long been associated with it is disappearing, and future growth will be spurred by new attitudes about male grooming and beauty espoused by millennials and younger generations.

More “C-level” patients (CEOs, CFOs and CIOs trying to compete with younger executives) and young men are deciding to improve their bodies through tummy tucks, liposuction, nose jobs, eyelid surgery and the like. Between 2000 and 2017, the number of procedures for women grew by 127 percent, while growth for the male market was a more modest 29 percent. The potential for expansion from that lower (if growing) base is therefore considerable.

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