Monthly Barometer Excerpt
Financial development is essential for a modern, buoyant economy, but there is a threshold beyond where its positive effect on economic growth begins to decline while its cost in terms of economic and financial volatility starts rising. This is the case today. A new “financial development index,” elaborated by the IMF, shows that the financial sector is too big for its own good and for the good of the economy at large.
If the financial industry is often portrayed as the “villain” of the economy, in the world of wellness the “villain” has to be the food and beverage industry. In the U.S., it spent more than $175 million on lobbying during President Obama’s first three years in office (more than twice the amount spent during President Bush’s last three years) to fend off proposals like a tax on sodas and stricter nutritional guidelines.
For wellness, one of the most prominent “must-watch” issues is the impending rise in obesity. The World Health Organization (WHO) just warned, over the next 15 years, obesity will become a problem of “enormous proportions” in many countries around the world. In the UK (one of the most affected countries), it projects that 74 percent of men and 64 percent of women will be overweight or obese by 2030 (“overweight” being defined by the WHO as having a BMI of between 25 and 29.9 and “obese” as a BMI above 30).
Some WHO researchers now argue that we live in an “obesegenic environment” that over-encourages the consumption of energy-dense foods and discourages physical activity. In the U.S., a new economic study shows how staggering the obesity problem is. In 1960, 14 percent of the population was obese, compared to 36 percent in 2010. Even though overall life expectancy rose by about seven years in that time, it would have been eight if not for the rise in obesity. http://www.nber.org/aginghealth/2015no1/w20631.html
Going forward, curbing the pandemic of obesity represents a big downside for many companies in the food and beverage industry (because it requires changing what we eat)—and a big upside for the wellness industry at large.
ABOUT THIERRY MALLERET
Thierry Malleret is the co-founder and primary author of the Monthly Barometer, a predictive analysis provided exclusively to private investors and today’s most influential opinion and decision-makers. Previously he was a senior partner at IJ (Informed Judgement) Partners, an investment boutique for ultra-high-net-worth individuals based in Geneva. Thierry also founded and directed the Global Risk Network at the World Economic Forum (WEF), bringing together top policymakers, CEOs and academics to consider how global issues will affect business and society in the short and long term. For a number of years, Thierry conceived and implemented the WEF program at Davos. He holds MAs (in economics and history) and a PhD in Economics. He writes a Wellness Edition of his Monthly Barometer, exclusively for the Global Wellness Institute. For a copy of the full report, join the GWI as a Member or Ambassador.
One thought on “Big Food and Beverage: A Wellness World "Villain"?”
While obesity is certainly an issue, the food and beverage industries should not be viewed as "villains" but rather partners in wellness. Why? Look towards innovation in food education, food labeling, food delivery as well as movements against food waste and in support of locally grown, urban gardens and other positive initiatives that enhance quality of life for individuals, communities and businesses. Food is not the enemy. It is our friend. Everybody has to eat. Let’s work together to build a better world – not point fingers.