The Global Wellness Institute launched WellnessEvidence.com last week, and it’s the first website that gives the world direct access to the medical evidence for the most common wellness approaches, from acupuncture and massage to meditation and music therapy. It’s designed for consumers and doctors—and for wellness businesses, so they can put the “hard science” for what they do right in front of their potential customers. It’s the most powerful marketing message possible.
The story ran on Everyday Health (reaching 16 million readers), whose editors argued that the site represented a “giant step forward in legitimizing holistic approaches to health,” and that it was a “treasure chest of vetted and published information” for healthy people looking for the best lifestyle choices, and for patients seeking alternatives to traditional medicine.
