AI Initiative Members
Initiative Chair
Andy Hall, Wellness Leader, Strategic Partner, Live4Well, NED & Advisor, United Kingdom
Andy Hall is a Strategic Partner at Live4Well, leading the global expansion of a Web3-powered fitness platform. With expertise in blockchain, AI, and gamified wellness, he has held key roles, including Co-Founder and CEO of brandXchange and Head of Commercial at OliveX. As a Non-Executive Director and advisor, Andy guides businesses on digital transformation and Web3 strategies. He holds an Executive MBA from the Quantic School of Business and Technology.
Vice-Chair
Dr. Vishal Patel, President & Chief Medical Officer, Sensei, United States
Dr. Vishal Patel co-leads Sensei and directly oversees the scientific integrity of Sensei’s experiences, Technology, Wellness Programs, and R&D departments. As Sensei’s Chief Medical Officer, Vishal ensures that Sensei’s technology and wellness experiences are evidence-based and data-driven, supporting the delivery of personalized and inspiring guest experiences. Before Sensei, he worked with Geisinger, Baylor Scott & White, Parkland Hospital, and health insurers to use data science to design, implement, and improve population-level health programs.
Kate Hancock
Serial Entrepreneur, Metaverse Business Advisor, Partner and Founder Metaverse XYZ
Kate Hancock is a serial entrepreneur and international speaker who has built four successful businesses, including a top e-commerce store, a spa twice ranked on the Inc. 5000 list, and a leading hotel in the Philippines. She created a 100K+ strong Clubhouse community, produced the longest-running virtual summit (85 days), and co-founded Metaverse XYZ, hosting immersive Web 3.0 events. Kate was named a Top 8 Asian American Influencer by Tripadvisor (2021) and a Global Leadership Influencer by Entrepreneurs Organization (2022).
Jon Nasta
Consultant
Jon Nasta is a global leader in fitness and wellness, known for helping gyms boost member retention through innovative strategies and standout customer experiences. At Stronger Strategies, he blends technology with a personal touch to build loyal, engaged fitness communities. A sought-after speaker and thought leader in digital transformation and customer loyalty, Jon brings the same passion to his work as he does to supporting Aston Villa.
Cheryl Sott
Managing Director and Spa Asset Manager, Trinity Spa Advisors, United States
Cheryl is a visionary trailblazer merging Wall Street and the wellness field. In 1999, she launched the initial data-focused wellness app. With over 20 years in spas, she utilizes her expertise as an Asset Manager and Strategist, managing $300 million in funds for clients such as British Airways. As the Managing Director at Trinity Spa Advisors, Cheryl integrates financial proficiency with operational prowess to improve revenue, guest experiences, and employee contentment.
Tiffany St James
Founder and CEO, Transmute
Tiffany drives global digital transformation across governments, businesses, and charities using strategy, psychology, emerging tech, and education. She co-launched Data.gov.uk with Sir Tim Berners-Lee, advancing government transparency, and served as the UK Government’s Head of Public Participation. Now, she advises the Data for London Board and leads Transmute, embedding AI policy and skills across sectors. Through Tech Art Impact, she helps causes drive change with art and tech. Tiffany is recognized among the 25 women who transformed the UK digital industry and a global leader in digital strategy.