AI Initiative Members
United Kingdom
Chair
CEO, RewardTrek Technologies
United States
Vice Chair
President & Chief Medical Officer, Sensei, USA
Dr. Vishal Patel co-leads Sensei and directly oversees the scientific integrity of Sensei’s experiences, Technology, Wellness Programs, and R&D departments. As Sensei’s Chief Medical Officer, Vishal ensures that Sensei’s technology and wellness experiences are evidence-based and data-driven, supporting the delivery of personalized and inspiring guest experiences. Before Sensei, he worked with Geisinger, Baylor Scott & White, Parkland Hospital, and health insurers to use data science to design, implement, and improve population-level health programs.
Kate Hancock
Serial Entrepreneur, Metaverse Business Advisor, Partner and Founder Metaverse XYZ
Kate Hancock is a serial entrepreneur and international speaker. She has built (4) successful businesses in less than ten yearsincluding an e-commerce store, a day spa twice-named to the Inc 5000 list of the fastest-growing private companies in America, and Bintana sa Paraiso Hotel which has been named one of the top hotels in the Philippines. She also created a community of 100K+ individuals on Clubhouse impacting 8 million entrepreneurs and produced the longest-running virtual summit in the world that ran for 85 days. Kate loves web 3.0 and co-founded Metaverse XYZ which runs immersive events, conferences in the web 3.0 space. She has been honored as one of the Top 8 Asian American Influencers in 2021 by Tripadvisor as well as Entrepreneurs Organization Global Leadership Influencer in 2022.
Jon Nasta
Consultant
Jon Nasta is a dynamic leader in the fitness and wellness industry, known for his expertise in driving member retention and creating unforgettable customer experiences. With a proven track record of helping gyms and health clubs around the world boost their retention rates, Jon is passionate about developing strategies that not only keep members engaged but also foster long-term loyalty. As a key figure at Stronger Strategies, he specializes in crafting innovative retention models and customer engagement tactics that set gyms apart from their competitors. Jon’s approach focuses on blending cutting-edge technology with a human touch, ensuring that each client feels valued and supported in achieving their fitness goals. His work extends globally, advising health clubs on building strong, connected communities that inspire members to stay committed. He believes in creating environments where every interaction counts and where the customer experience is both motivating and memorable.
When Jon isn’t developing retention strategies, he enjoys sharing his insights on fitness industry trends, both as a speaker and a thought leader, particularly in digital transformation and customer loyalty. Outside of work, Jon is an avid Aston Villa supporter, embodying the same passion and commitment in his personal life that he brings to his professional endeavours.
Cheryl Sott
Managing Director and Spa Asset Manager, Trinity Spa Advisors, United States
Cheryl is a visionary trailblazer merging Wall Street and the wellness field. In 1999, she launched the initial data-focused wellness app. With over 20 years in spas, she utilizes her expertise as an Asset Manager and Strategist, managing $300 million in funds for clients such as British Airways. As the Managing Director at Trinity Spa Advisors, Cheryl integrates financial proficiency with operational prowess to improve revenue, guest experiences, and employee contentment.
Tiffany St James
Founder and CEO, Transmute
Tiffany leads change in global digital transformation programmes for Governments, businesses and charities through strategy, psychology, emerging technology and education. She launched Data.gov.uk with Sir Tim Berners-Lee helping to make the UK Government one of the most transparent Governments in the world. Tiffany is the former Head of Public Participation for the UK Government leading globally on open policy making and digital business intelligence in pandemics and crises. Today she gives expert support to the Data for London Advisory Board. Tiffany embeds AI policy and AI practical skills in public and private sector through her consultancy Transmute. Through Tech Art Impact, Tiffany helps causes create social impact, raise awareness or funds through art and emerging technology. She is recognised as one of 25 women that have changed British Digital Industry in the last 25 years as well as global awards of Most Influential Women in Digital Strategy Consulting.
