Aging Well Initiative
The Aging Well Initiative is a groundbreaking effort dedicated to understanding and addressing the unique wellness needs of individuals aged 50 and above. As the global population of those 50+ continues to grow at an unprecedented rate, there is an urgent need to focus on their specific wellness-related requirements and preferences. This initiative aims to provide a comprehensive platform to explore, share, and promote innovative practices, products, and designs that enhance the overall well-being of the 50+ demographic.
Objectives
Research & Insights: Conduct extensive research to understand the evolving wellness needs, challenges, and aspirations of the 50+ population. This includes physical health, mental well-being, social connections, and financial security.
Innovative Practices: Identify and highlight innovative and effective wellness practices that have shown promise in improving the quality of life for individuals over 50. This includes emerging trends in fitness, nutrition, mental health, and holistic wellness.
Product & Design Excellence: Showcase cutting-edge products and design solutions that cater specifically to the 50+ market, ensuring they are safe, effective, and enhance daily living.
Community & Support: Foster a global community where individuals, caregivers, professionals, and organizations can share experiences, resources, and support to promote aging well.
Policy & Advocacy: Advocate for policies and initiatives that support the wellness of the 50+ population, encouraging governments and organizations to prioritize the health and well-being of this demographic.
The Latest News and Resources
Initiative Leadership
Initiative Chair
William Wesley Myers, Aging Well Initiative Chair, Mather, Assistant Vice President, Wellness Strategy, United States
William Wesley Myers is the Assistant Vice President of Wellness Strategy at Mather, a nonprofit known for its luxury wellness communities and initiatives in Chicagoland. He integrates holistic wellness into Mather’s vision through the Person-Centric Wellness Model and ContinuWell™️, enhancing well-being for residents and team members. Myers leads spa development, touchless wellness tech, and corporate wellness strategies, fostering engagement and innovation to improve quality, profitability, and personal well-being.
Vice-Chair
Dave McCaughan, Aging Well Initiative Vice-Chair, Aging Well Brand Strategist, Bangkok, Thailand
Dave, an advertising strategist, market research expert and brand storyteller with 40+ years of experience across the Asia Pacific, is based in Bangkok. Starting at McCann Sydney in 1986, he later led strategic, research and management roles for that company based in Bangkok, Hong Kong, and Tokyo. A prolific speaker and writer, he has presented at 700+ conferences and contributed to many publications. In 2015, he founded BIBLIOSEXUAL, a brand storytelling consultancy, and has been leveraging AI platforms for market research for a decade. His passion for the last four decades has been studying the ageing demographics of SAsia and helping brands rethink older populations and their health and wellness as a positive trend. He has been working on aging and wellness with clients like TATA, Unilever, Johnson&Johnson, Disney, American Airlines and many others. Dave has spoken at the Global Wellness Summit five times as aspects of shifting demographics . More at bibliosexual.weebly.com.
Initiative Members
Meet the renowned thought leaders in this field who are collaborating to educate and evolve wellness in this area of global importance.
Resources
Research, trends, whitepapers, infographics and more from this Initiative, as well as a curated list of third party resources coming soon.
COMING SOON
Contact Initiative
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