AI Initiative Members

Initiative Chair

Andy Hall, Co-Founder & CEO, Wellness Genius, Chair, GWI AI Initiative, United Kingdom

Andy Hall is a wellness-tech operator and AI strategist building the next generation of behaviour-driven wellness platforms. As Co-Founder and CEO of Wellness Genius, he develops AI tools and SDKs that help brands personalise experiences, boost engagement, and unlock real-time insight. As Chair of the GWI AI Initiative, Andy leads a global network advancing AI literacy and responsible innovation across the wellness sector. His work focuses on turning intelligent technology into practical, measurable wellbeing outcomes.

Vice-Chair

Jon Nasta, Consultant, United Kingdom

Jon Nasta is a global leader in fitness and wellness, known for helping gyms boost member retention through innovative strategies and standout customer experiences. At Stronger Strategies, he blends technology with a personal touch to build loyal, engaged fitness communities. A sought-after speaker and thought leader in digital transformation and customer loyalty, Jon brings the same passion to his work as he does to supporting Aston Villa.