Get a primer on today’s ‘Mindful Millennial’. With a purchasing power valued at approximately $1.68 trillion, Millennials (those born from 1981-1997) come across an average of 3,000+ brand images a day. But the way they make decisions is based far more on their social network than on traditional branding activities – and they are seeking unique, authentic experiences that can make a difference both in their own lives and that of the greater social good.
Read more from Erica Orange, Executive Vice President, Weiner, Edrich, Brown, Inc.
