CB Insights, a major tech industry analyst, recently released a report on global wellness investment trends for the first half of 2020. It paints a picture of which tech-enabled wellness solutions are rising fastest in the wake of coronavirus, including business models focused on mental health/wellness, fitness, women’s health, sleep, beauty and personal care, and new wellness platforms for parents and kids.
A few key findings: Mental health/wellness startups have received the most funding in the last six months ($1 billion); solutions tackling the need for connection and community are on the rise; and there is a pronounced move beyond “one size fits all” wellness solutions, with more companies targeting specific demographics more explicitly to make the wellness space more inclusive.
