Selected Key Findings The five largest wellness markets in 2024 are: the United States ($2.1 trillion), China ($950 billion), Germany ($281 billion), Japan ($262 billion), and the United Kingdom ($261 billion). The list of countries ranking in the top five has not changed since 2019. The global wellness economy is very concentrated in North America, Asia-Pacific, and Europe. The top five largest wellness markets represent…
Lifestyle Medicine Initiative 2025 Trends TREND 1: Harnessing Lifestyle Medicine to Combat Physician Burnout Physician burnout is a pressing issue, impacting both healthcare providers’ wellbeing and patient care quality, especially as a physician shortage looms. Programs focused on nutrition, physical activity, stress management, and sleep hygiene aim to improve provider health and resilience, enhancing individual wellbeing and fostering more sustainable, attractive healthcare workplaces. These lifestyle…
Nutrition for Healthspan Initiative 2025 Trends The 2025 global nutrition trends emphasize a shift toward health-focused, sustainable food choices. Consumers are prioritizing nutrient-dense foods, with a focus on soil health and regenerative agriculture to enhance food quality. Personalized nutrition and gut health are gaining traction as research highlights the gut-brain connection and the benefits of individualized diets. There is also a growing movement toward clean…
Aesthetic Health Initiative 2025 Trends Aesthetic health is for everyone, regardless of culture, and our top five trends for 2025 depict a beautiful and accessible future.  TREND 1: The Basic Science of Neuro-Aesthetics Is Evolving to Ask Questions Beyond Beauty   The reward system is deeply involved in aesthetic appreciation. The ventral striatum, including the nucleus accumbens, shows increased activity for pleasing and preferred objects. This…
Aging Well Initiative 2025 Trends TREND 1: Creative Aging The creative aging movement is a transformative wellness trend that redefines later life as a period of growth, creativity, cultural contribution, and personal exploration. While older adults have long been involved in arts programming, there is an increasing recognition of the strong connections between creative engagement and overall wellbeing. Creative activities such as painting, music, dance,…
Dying Well Initiative 2025 Trends TREND 1: Medical Aid in Dying (MAID) The operational definition of MAID is when an individual deemed competent, assisted and authorized by a physician, takes a lethal dose of medication to end their life. Other terms used interchangeably include Voluntary-Assisted Dying (VAD), death with dignity, and physician-assisted suicide.  Several countries around the world have legalized some form of MAID, with…
