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Aradhana Khowala Appointed to the
Global Wellness Institute Board of Advisors

Visionary leader in hospitality, tourism and gender dynamics,
brings her unique perspective and strategic expertise to GWI

Miami, FL – March 20, 2024 – The Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry, is proud to announce the appointment of Aradhana Khowala to its board of advisors. Khowala is the CEO of Aptamind Partners, a private client advisory firm that helps global leaders in governments, emerging destinations, and the public and private sectors understand the impact of tourism as a change agent.

With a career that has spanned 24+ years, five continents and more than 75 countries, Khowala has navigated various sectors, including luxury hospitality, regenerative tourism, health and wellness, and gender dynamics. She has won multiple awards and was featured among the 100 most powerful people in global hospitality and the most inspirational leaders in the Middle East for three years in a row. She was also named one of the 25 most influential women in hospitality by the International Hospitality Institute and was featured as one of the 50 most influential next-generation leaders who will define the future of luxury by Swiss economic magazine Bilan.

Khowala is an accomplished public speaker with dozens of keynote engagements every year. She has spoken about gender equality on the TEDX stage, and hospitality’s “great resignation” at the Future Hospitality Summit, as well as participated in global policy discussions at the WEF, United Nations and G20.

“One theme runs through all of Aradhana’s work: radical change is needed to ensure a sustainable future in an industry that has huge potential for positive social and financial impact on communities around the world,” said Susie Ellis, chair & CEO of the Global Wellness Institute. “We are thrilled and grateful to have her join our board of advisors. She will no doubt help further GWI’s mission to empower wellness worldwide.”

Previously, Khowala served as managing director of tourism for Saudi Arabia’s NEOM “land of the future” project, and she currently chairs the Group Advisory Board of Red Sea Global, which includes providing strategic guidance for AMAALA, the largest and most ambitious integrated wellness-focused destination in Saudi Arabia—if not the world.

Reflecting on her new role, Khowala said, “For the past twenty years, GWI has been at the forefront of driving the wellness revolution and remains unparalleled in its ability to guide this trajectory into the future. I am deeply honored to join its esteemed board. I believe we are in the middle of a radical breakthrough, with travel, hospitality and wellness converging in powerful and impactful ways, reshaping every facet of their value chains. I’m looking forward to working with the management and board to champion groundbreaking initiatives, ignite visionary solutions through dynamic collaboration, and forge strategic partnerships to ensure this $5.6 trillion industry can flourish even further.”

Khowala joins an impressive roster of health and wellness leaders who also serve as advisors to the GWI.

About the Global Wellness Institute: The Global Wellness Institute (GWI), a nonprofit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses and individuals on how they can work to prevent disease, reduce stress, and enhance the overall quality of life. Its mission is to empower wellness worldwide.