Sport and Hospitality Initiative Trends for 2026

Sport and Hospitality Initiative 2026 Trends Initiative Chair: Patricia Ladis, Holistic Physical Therapist, Behavioral Breathing Analyst, Biomechanical Analysis Founder & CEO, WiseBody PT, United States Initiative Vice-Chair: Lynelle Lynch, Owner, Running Y Resort & Bellus Academy, United States The sports hospitality sector is evolving as we enter 2026. Professional athletes are elevating their travel experience to include sleep, movement and dietary priorities.  Teams have experts that specialize in creating…

Why Thermal Recovery Is Emerging as a Cornerstone of Modern Athletic Performance

Why Thermal Recovery Is Emerging as a Cornerstone of Modern Athletic Performance Around the world, elite sports organizations are rethinking the role of recovery—and embracing thermal environments as essential infrastructure within performance ecosystems. While saunas, steam rooms, and cold environments have long been central to global wellness cultures, their integration into high-performance athletics is accelerating rapidly. TCU in the United States offers a compelling case…

Mindful Breath Enters the (Pro Sports) Locker Rooms

Fantastic article in the The Athletic by Rustin Dodd about how the power of mindful Breath has made its way into some pro sports teams. “The voice belonged to Dave Merritt, the team’s secondary coach. He closed the door and hit the lights, leaving the room pitch black. He then outlined an exercise: The players were to close their eyes, imagine their happy place, a…