According to the most recent Gallup survey on wellbeing (based on their Life Evaluation Index interviews conducted in 142 countries), more people globally report that they are living better lives, while also becoming more hopeful about the future, significantly more than they have in years. In 2024, a median of 33% of adults across 142 countries rated their lives well enough to be…
How Wellness Policies Can Promote Responsible Tourism By Tonia Callender, GWI research fellow  Wellness in tourism extends beyond a destination’s wellness businesses and services. It also involves protecting the wellbeing of the tourism workforce and the surrounding communities. As global tourism recovers from the pandemic’s impact, many destinations are feeling the strain of overtourism which threatens residents’ wellbeing, bringing noise, congestion and rising costs, while…
2025 Wellness Travel Consumer Survey This initiative regularly measures consumer and industry sentiment around wellness travel. Our research provides valuable insight for the sector into the latest consumer intention, behaviors and key motivations for wellness travel experiences and destination selection. We invite you to complete our 2025 Wellbeing Check In Survey – open until September 30, 2025. All responses are anonymized for analysis. WIN! All…
Wellness Tourism Case Studies: A Deeper Dive into Best Practices and Future Success The Wellness Tourism Initiative is excited to share a series of in-depth case studies that explore how destinations around the world are successfully attracting and driving wellness tourism. These case studies serve as valuable research pieces, offering a comprehensive look at the strategies and tactics being employed by countries, towns, cities, and…
Introducing the Members of the Wellness Tourism Initiative The Wellness Tourism Initiative is proud to unite a diverse and highly experienced group of individuals and organizations who are at the forefront of the global wellness tourism sector. Together, our members represent a dynamic cross-section of the industry, encompassing operators, consultants, media, tourism boards, and developers of wellness destinations. Each member brings a wealth of knowledge…
The Future of Sleep: How Technology is Revolutionizing Our Nights But first, let’s consider why sleep is getting the focus that it does. According to the Centers for Disease Control and Prevention (CDC), one in three adults in the United States does not get enough sleep on a regular basis. This is cause for concern given the importance of sleep relative to overall health, affecting…
