Consumers Prioritize Cleaner Eating. US Government Vows to Begin Eradicating Toxins in Food and Environment, and Daily Detox Is Key to Health & Longevity Public Awareness and Policy Action A 2025 survey by the Kaiser Family Foundation (KFF) found that 58% of US respondents believe stricter limits on chemicals in the food supply should be a “top priority.” (1) More than ever, American consumers are increasingly aware of the significant…
The Rise of Alternative Proteins
The Rise of Alternative Proteins The way we consume protein is undergoing a major transformation. With growing concerns over sustainability, health, and food security, traditional animal-based proteins are no longer the default choice. Instead, consumers and the food industry are turning toward alternative proteins—plant-based, fermentation-derived, and cultivated meat products—as viable, eco-friendly solutions. These alternatives offer comparable nutritional benefits while reducing environmental impact, making them a…
Beyond the Ice, Part 2: Exploring Cooling Rituals and Contrast Therapy
Beyond the Ice, Part 2: Exploring Cooling Rituals and Contrast Therapy July 1, 2025 | 11AM ET | Free Webinar After the success of our first session, we’re diving deeper into the evolving world of cold therapy. While ice baths may dominate headlines, they’re not the only—or necessarily the best—option for most people. Join us for Beyond the Ice, Part 2 (July 1 at 11AM ET),…
Must-reads from the Wellness World (June 25th, 2025)
How a longevity economy can make growth work for every generation–World Economic Forum Societies are aging rapidly, with life expectancy increasing and the number of retirees set to double. To meet the demands of longer retirements, pension schemes must evolve in tandem with diversified long-term investments and structural reforms. The longevity economy depends on reimagining work through flexible, multigenerational employment, lifelong learning and new technologies…
Landmark Study Shows Exercise Is “Better Than Drugs” in Stopping Cancer Returning
Landmark Study Shows Exercise Is “Better Than Drugs” in Stopping Cancer Returning A world-first randomized controlled trial (2025) with patients from the US, UK, Australia, France, Canada and Israel has found that a structured exercise regime after cancer treatment (with a personal coach and movement equivalent to three to four walks a week of between 45 and 60 minutes) can dramatically reduce the risk of…
China’s Wellness Explosion
China’s Wellness Explosion By Thierry Malleret, economist Few would dispute that China has a unique ability to play the long game and to mobilize the required resources accordingly, whether that’s related to trade or wellness policies. Last March, during the 14th National People’s Congress, the National Health Commission announced the launch of a three-year campaign called the “Healthy China 2030” plan to promote healthy lifestyles…
