Study: Walking Faster as Important as Step Count in Lowering Mortality Risk A 2026 study from the University of Sydney found that a quicker walking speed may be just as effective as increasing step count in lowering the risk of both all-cause and cardiovascular deaths. People who achieved fewer than 5,000 steps per day at a rapid pace had a mortality risk similar to those…
Expo City Dubai Dubai South, Dubai, United Arab Emirates Located about 23mi/37km south of downtown Dubai, Expo City Dubai is a master-planned, mixed-use community aiming to become a model of a future-looking, innovation-driven, and people-centric city. Borne out of the legacy site of Expo 2020, it is the first ever World Expo site to be extensively repurposed into a permanent community, with over 80%…
Wellness’ Future Driver? Surge in Middle and Upper Classes in Non-Western World, Especially Asia  By Thierry Malleret, economist A Bullish Trend for Wellness:  Worries about what the future looks like are eminently subjective because concerns about the world are highly dependent on who we are and where we are. In the rich Western world, we are now victims of the pervasive feeling that the world (i.e.:…
There is an invisible measuring stick that follows men through life. Most of us never talk about it, but we know exactly what it measures. Are you successful enough? Strong enough? Wealthy enough? Fit enough? Are you a good husband, a good father, a capable provider? Did you build the business, buy the house, fulfil your potential and make something substantial of your life? Can…
A perspective piece by James Davis – a member of our Initiative Let’s face it, most of us just aren’t as physically active as we used to be. Many men now work in offices and since Covid and increase in working from home has meant that even the sparse exercise of the commute has gone out the window. Well that matters because as human beings…
YOUR QUESTIONS ABOUT ADVERTISING WELLNESS AND OVER 60S ANSWERED Dave McCaughan, Storyteller @ BIBLIOSEXUAL and Vice – Chair the Aging Well Initiative The sign of a good report is people asking questions. Recently we published our latest white paper from the Aging Well Initiative where we asked advertising creative directors their opinions on what makes good advertising targeting people over 60 for wellness related products…
