Wellness at Center of Consumer Pivot from the “Experience” to the “Transformation” Economy By Thierry Malleret, economist WELLNESS AND “THE TRANSFORMATION ECONOMY” Until the turn of the millennium, we lived in the service economy. Then came the “experience economy,” a term popularized in a book of the same title published in 1999. In it, Joseph Pine (an American management theorist) and his co-author argued that, increasingly, consumers wanted to access not…























































