A majority of scientists and pundits now predict that COVID-19 will be with us well into 2021. Its enduring presence is psychologically taxing, and anxiety is an ever more permanent feature of our lives. It creates stress, which in turn constrains our ability to make the right decisions. It also narrows the range of options we are capable of considering when making a decision. In…
Welltodo Global, an organization that helps people build businesses and careers in the wellness industry, recently released an important 60-page report: the 2020 Wellness Innovation Blueprint. This is the first research to map the fast growing, many-sector wellness industry ecosystem and bring to life the vast number of brands that are defining a new era of “everything wellness” for the modern consumer. It spotlights 25+ industry…
The GWI just released a “Wellness in the Age of COVID-19” Q&A with Melisse Gelula, co-founder of Well+Good, a pioneering media company that she brought to successful acquisition in 2018. She is one of the undisputed experts on wellness markets and trends and is now advising wellness start-ups in tech, beauty and more. Gelula discusses some “big picture” ways that the last months of crisis have shaken up wellness…
Are mushrooms the future of wellness?–New York Times, September 18, 2020 No, not another article on the booming magic mushroom research and market, but rather how that vast “other” world of fungi—whether reishi, lion’s mane or chaga—is one of the biggest trends in wellness. Eastern cultures and medical systems (including TCM and Ayurveda) have long used mushrooms to boost health, and this looks at key…
In this edition of the Wellness Q&A Series Beth McGroarty, VP, Research & Forecasting, Global Wellness Institute asks: Has COVID-19 fundamentally changed people’s concept of “wellness”? What wellness markets will grow fastest in the future? What do the successful wellness brands of the future look like? Will the new conversations around racial inequality in wellness impact the industry long term? Q&A with Melisse Gelula, co-founder…
Next week, the GWS holds a Wellness Master Class with Amrutha Shridhar, research consultant at Euromonitor International, on how health and wellness behaviors and desires are now changing for different generations. Shridar will present on new trends, such as the blurring of categories and competitors within the health and nutrition industries, drawing on insights from Euromonitor’s 2020 Health and Nutrition survey. Any company that wants…
