Looking Beyond COVID: The Shifts Ahead in the Physical Activity and Fitness Markets The GWI’s most recent research report on the global wellness economy includes a complete update on the six-sector physical activity market: fitness ($77 billion), sports and active recreation ($200 billion), mindful movement ($30 billion), fitness technology ($49.5 billion), sports and fitness equipment ($105 billion), and sports apparel and footwear ($293 billion). It…
