From copycat behaviour and cultural appropriation to a lack of diversity and unsubstantiated product claims, the beauty industry has its critics. And Estée Laundry is an Instagram platform leading this “call-out” culture. And call-out culture is, of course, controversial. Read the article in The Guardian
During the year, the debate has been raging between those who see the world’s glass as half full versus those who see it as half empty. The optimists, trying to promote a fact-based worldview, are right: Almost all the indicators confirm that the world is “better” than it’s ever been and certainly not nearly as dangerous as we think/feel. If the world is getting so…
Monthly Barometer Paul Polman (Unilever’s CEO) recently confessed: “Our biggest threat is that we lose connection with millennials.” Emmanuel Faber (Danone’s CEO) echoes Polman’s concerns: “Millennials want committed brands with authentic products. Natural, simpler, and if possible small, as small as you can.” Millennials, who are now coming of age and approaching their peak earning years, are going to reshape consumption into a much more…
